White Paper

A blueprint for action

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One study found that 66% of corporate strategy is never executed because of long-standing traditions, poor communication, and lack of coordination. In our experience, what's missing is an activation component - a tool that drives strategic execution. One of the most effective approaches is the strategic playbook, which is a blueprint for doing business.

This white paper discusses the components of a strategic playbook and outlines the three essential steps in its development. In addition to imposing rigor and rhythm on the execution of the strategic plan, the playbook methodology also can have a profound effect on the workplace culture. When employees understand how their work connects to organizational priorities, meeting their commitments becomes far more important, creating a higher level of emotional investment and focus.

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